Samantha Bonnar

Senior product manager

I have 17 years experience across the digital marketing industry, focusing on product vision building through strategy development, competitive analysis and market research. This includes selling into key stakeholders through aligning digital and technology opportunities to corporate goals, and executing the proposed vision through leveraging data insights to increase engagement, revenue and ROI for high profile clients including Unilever, Superdrug & CGI.

I thrive in not just problem solving, but then strategically developing processes and delivery plan to enable application and adopted. I enjoy the challenge of working with senior stakeholders and pride myself in being able to work efficiently and effectively in a fast-paced environment. My strong communication skills and track record of successfully implementing strategic processes and systems is based on my ability to collaborate across multiple teams and successfully manage key decision makers.

I was determined to get the most out of my MBA experience between 2019-2021, as well achieving my Distinction grade. I was an a member of the Dean’s Advisory Board and worked closely with the university on their student COVID response package, as well as spearheading the Imperial MBA Women’s podcast to amplify female voices in business.

I also volunteer as the Poppy Appeal organiser for Richmond upon Thames and as a volunteer tutor for Action Tutors, who help kids who have be considerably affected by school closures due to Covid-19.

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